They’ve had a few slots open up for Thursday’s Reframing Aging workshop, so please share this with your networks and let folks know it’s not too late to register to attend.

You may have already heard about NextFifty Initiative’s innovative partnership with Rose Community Foundation entitled: Changing the Narrative in Colorado, a strategic communications campaign designed to change the way we think, talk and act about aging and ageism. You can read more about Changing the Narrative here:

Through collaboration with Aging Well and Jefferson County Council on Aging , we are thrilled to announce that we are bringing a Changing the Narrative workshop to Jefferson County. This workshop will provide you tools to tell the story of aging and ageism in a new way—an effective way that is based on research conducted by the FrameWorks Institute, a national communications firm.

We will offer a 3 ½ hour workshop on August 8, 2019, from 1-4:30pm at the Jefferson County District Attorney’s Building, located at 500 Jefferson County Pkwy, Golden, CO 80401. You can participate in an exceptional opportunity to learn about and practice these effective strategies. Together, we can tell a better story to advance the case for policies and practices that will make Jefferson County an age-friendly/livable community.

You'll learn:

  • Why telling a new story about aging and ageism is so important

  • What the general public believes about older people and about aging in America

  • What ageism is, and how when ageism is directed against older people, the harmful effects it has not only older people but also on our communities and economy

  • The benefits to older adults of having positive views of aging

  • Evidence-based messaging and communications strategies based on three years of research by FrameWorks Institute that have been proven to shift public opinion in a positive direction, to increase support for age-friendly policies and to decrease bias against older people.

  • How words and phrases in common use can have negative consequences that we don't intend because they reinforce ageist attitudes and prejudicial stereotypes about older people

You'll also practice using the new frames and messages, and you'll leave with some concrete tips and tactics for using the new frames and sharing them with those around you.

The workshop is free, but do register in advance at this link:

Space is limited so please sign up soon. If you have questions, feel free to email Initiative Leader Janine Vanderburg at

We are thrilled to bring this workshop to Jefferson County, and look forward to seeing you there!